Loehnis.com

Mmm. Having worked in teh industry for ten years, I've started trying to build my own web site. It's awesome, but I would not deny any good advice or comments.

Check it out: www.loehnis.com

Conceived in 2005 - an era where...

BabeLo... conceived in the era where:

6-12 year olds'...

• ...Defining experiences have been:
• Teletubbies
• Sabrina the Teenage Witch
• Ant & Dec
• Harry Potter
• Monsters Inc.
• Busted
• Their own TV channels
• S-Club Juniors
• They aren't old enough to remember:
• A world without mobile phones
• Spice Girls
• Apartheid
• Life without the Internet
• The death of Princess Diana
• And for those at the younger end - the turn of the millennium and September 11th are things they've been told about but can't recall
  

16-24 year olds'....

• ....Defining experiences have been:
• Diana's death
• Blair's Britain
• The growth of the internet and the 24-hour access to chat, music and virtual life
• Girl Power
• The movie 'Titanic'
• Friends
• Cult of celebrity
• Sky
• Playstation and Nintendo
• They aren't old enough to remember:
• Thatcherism
• The Cold War
• A world without computers
• Music not on CDs
• Live Aid
• Space Invaders
• Life without Channel 4
• High inflation and mass unemployment
• Studying without the internet
• Computers without a mouse

2005

• Amanda and Barney spend new year in New York
• London bombings on 7th and 21st July
• London gets awarded 2012 Olympics
• Puff and JLo's Ruby wedding
• Al and Alison get married

What's hot online

Creative executions that could be adapted for film or DVD marketing

A few ideas that I found this week of how to use new technology or clever little creative things to market films, DVD’s or TV shows…

I've crashed the Wedding Crashers movie trailer.
http://www.weddingcrashersmovie.com/crashthistrailer/index.htm?id=36784

Quite cool / fun. Adaptable for Kiss Kiss Bang Bang?

http://www.lynxgamebabe.com/lynxlips/index.html

Just a class bit of content… maybe find a Happy Feet clip to seed out onto the internet?

http://www.bigad.com.au

Could adapt for V for vendetta? Or Kiss Kiss Bang Bang?

http://www.izpitera.ru/lj/tetka.swf

Good viral site anyway… here’s quite a good idea for a game (http://www.viralmeister.com)

http://www.viralmeister.com/picquiz.html

Nice idea… we’ve used it for films like Harry Potter, Scooby and Polar

http://homokaasu.org/rasterbator/

Make a false headline / mock up site and send it to your mate

http://us.heineken.com/headlines/index.asp

Must Love Dogs licky screensaver – from our team in the US

http://www2.warnerbros.com/mustlovedogs/downloads.html

Good staple Friday surfing sites

It’s good to know what’s “buzzing” online. These sites compile much of the good viral content that’s going round. Occasionally non commercial ideas can be adapted for film marketing.

One of the best viral / fun type sites out there. Great weekly email as well.

http://b3ta.com/

Mainstream, but keeps you up to date

http://viral.lycos.co.uk/

Rather good. And rather bad.

http://www.rathergood.com/

and another one…

http://www.viralbank.com/frameset.php

and another one…

http://www.kontraband.com/index.asp

...something different...

http://www.bookofcool.com/

Optimizing displays of products / making sense of selection

Here are some links to either excellent sites or really boring sites that do a brilliant job of selling their produce. I think we can learn from them. Mainly potential ideas for WBHV or WBCP… sometimes these ideas could be extended for Theatrical promotional ideas.

• The best music site in the world. Musicplasma – the best thing from France since sliced cheese
• You on a mug / t shirt – Zazzle. Very cool site. How could WB leverage this?
• Personalised post cards – Moonpig – use WB images here as well?
• You on a stamp – Post Office… or WB brands on a stamp?
• Create your own ring – Walmart – naff, but a great way of selling…
• Create your own football shirt – Nfl shop

• Zoom & Pan around premium products – view the quality of this Watch - Macy’s
• Color Swatching 12
• 360 Spin F1 – buying toys is now a serious business – LEGO racing car

• Personal Shoppers - VDE – selecting from a thousand mobiles - Vodafone

• Select your own fabrics
• Paint selector for the inside. Paint your house for the outside
• Create your own shoes – Nike free shoes… whatever colour…tread and thread
• Design your kitchen

• Finding properties in your area / price range – eradicates estate agents. Nice

Good tools

Searching video or Podcasts – check out blinkx

Telephone calls online – check out skype

MSN messenger – if you don’t you shud

AOL instant messenger  – if you don’t you shud